Who is brewing schlitz

Please use the Site Contact Form. You must be logged in to post a comment. Click the image to learn more. Michael R. Reilly, March 28, , last accessed October 4, Buenker, The History of Wisconsin , vol. Schlitz Brewing Company, , 10; Michael R. Schlitz Brewing Company, , For Further Reading Apps, Jerry. Breweries of Wisconsin.

Madison: University of Wisconsin Press, The thermometer had the ability to measure exactly which temperature beer should be. With the creation of the thermometer, steam engines, and drum roasters, breweries were able to keep beer at a consistent temperature and were able to dry malt without the off-putting taste which came from using fire. Hailing from Northern Europe now Germany and Austria , lager was created with a different yeast as a fermenting agent than that of ale.

During the medieval period in Germany, it was not allowed to ferment lager during the warm seasons, so the yeast for beer had to be fermented in the cold times of fall and winter. In the s, it was found that Saccharomyces Pastoranius could ferment for longer with colder temperatures, allowing the beer to be brewed into the summer. During the early 19th century, brewers started creating underground cellars to keep lager cool while in the fermentation process in warmer temperatures, usually filling the cellars with naturally formed ice from local bodies of water.

In the midth century, lager was introduced to the Americas through European immigrants. The introduction of lager in America was a very big deal for American beer drinkers, slowly becoming much more popular than the British ale and being the beer style of most modern American beer companies.

The First World War was used to push Prohibition, using the anti-German attitudes of most Americans at the time to focus on the breweries with German origins such as Schlitz, this was the final push that prohibitionists needed to stop the sale of alcohol for over a decade.

During the Second World War, Schlitz had a very big part in American beer companies using their beer as propaganda. Many breweries decided to use their required contribution to the war as a way to show patriotism and to direct the hatred away from themselves. Schlitz was one of many breweries to create pro-American propaganda, they were able to use this to improve their reputations as American companies and to sell more beer to people who considered themselves patriots.

USA Today. Schlitz returns, drums up nostalgic drinkers. ABC News. In , a young man named Joseph Schlitz immigrated to Milwaukee from Germany. August Krug, who owned a small tavern brewery, hired Joseph as a bookkeeper. The business grew quickly after Schlitz took over. By , Schlitz produced and sold 2, barrels of beer—more than six times the volume of beer produced in Schlitz earned its nickname following a tragic event south of the Wisconsin border.

The Great Chicago Fire killed hundreds and destroyed large tracts of the city of Chicago, including many of its breweries.